We recently had a call with a prospective client who was convinced they didn’t need a website. Their plan? To leverage their Facebook page to handle everything. We get it—a Facebook page is simple, free, and has millions of active users. But here’s the thing: relying solely on social media is like renting space that you don’t control.

If you’re a small business owner just starting out, a website isn’t just a “nice-to-have.” It’s essential for your growth, your credibility, and your future.

1. You Control the Space

One of the biggest downsides to using only a Facebook page - or any social media platform - is that you don’t own the platform. Facebook controls what your audience sees, and algorithms change constantly. One day, your posts might be reaching hundreds of people, and the next, only a handful. With a website, you control the content, layout, and experience—no algorithms determining your reach.

2. It’s Your Digital Business Card

Imagine meeting a potential client at a networking event and handing them a business card that just says, “Find me on Facebook.” It doesn’t exactly scream professionalism. A website is your modern-day business card. It gives you a place to showcase your brand, explain your services, and provide a seamless experience for your audience. It’s a first impression that you control, and in today’s digital world, people expect you to have one.

3. It Builds Trust and Credibility

Let’s be real—people trust businesses that have websites. It shows you’re serious and professional. If someone searches for your business online and finds nothing but a Facebook page, they may question your legitimacy. A well-designed website, on the other hand, instantly boosts your credibility. It’s the foundation of trust, helping you stand out in a sea of competitors who rely solely on social media.

4. A Website Is Always Working for You

Unlike social media, where posts disappear in a sea of updates, a website is working 24/7 to represent your brand. Whether someone visits at 3 AM or 3 PM, your website will always be there to answer their questions, showcase your work, and convert them into customers. Think of it as your digital storefront—it’s always open, and it’s always on.

5. It Drives Traffic Through Search Engines

Here’s something your Facebook page can’t do: get discovered on Google. With a website, you can optimize your content with SEO (Search Engine Optimization) to make sure people can find your business when they search for the services or products you offer. You won’t just rely on your existing followers—you can attract new customers who are actively searching for what you provide.

6. It Grows With Your Business

When you’re just starting out, you may only need a simple, one-page website. But as your business grows, so can your site. You can add an online store, booking system, or a blog to keep your audience engaged. Facebook may work for now, but it’s limited in what it can do. A website, on the other hand, scales with you, making sure your digital presence evolves as your business does.

7. It Sets You Apart From Competitors

We’ve said it before—if you don’t have a website, you’re missing out. While your competitors might rely solely on social media, a well-designed, functional website sets you apart as a professional in your industry. It shows you’re willing to invest in your business, and it gives you the edge over others who haven’t yet taken the leap.

The Bottom Line: Own Your Space

We told our prospective client this: Facebook is great, but it should support your website, not replace it. Social media is important for engagement, community building and staying top of mind to your ideal audience, but your website is your home base. Your website is where you send people when they’re ready to take action, whether that’s making a purchase, scheduling a call, or learning more about your services.

At the end of the day, a website gives you ownership and credibility over your business’s online presence—and that’s something no social platform can offer.